Web Design

Learn more about Web Design services

One of the key ingredients to a successful product is the creation of effective, efficient, and visually pleasing displays. To produce such high-quality displays, whether they are graphical (e.g., websites) or tangible (e.g., remote controls), an understanding of human vision is required, along with the knowledge of visual perception. By observing, researching, and identifying examples of our perceptual abilities, we can design products according to these unifying qualities. To spread such skills within the world of interaction design, we have developed “Gestalt Psychology and Web Design Services: The Ultimate Guide.”

Gestalt psychology is a theory of mind which has been applied to several different aspects of human thought, action, and perception. In particular, Gestalt theorists and researchers attempt to understand visual perception in terms of how underlying processes are organized and how they help us make sense of the world. The organization of these cognitive processes is important to our understanding of how we interpret the constant stream of visual information entering our eyes and how it becomes a cohesive, meaningful, and usable representation of the world. Over the last twenty years, the work of Gestalt psychologists has been adopted by interaction designers and other professionals involved in the development of products for human users.

Within this course, we have compiled and consolidated some of the best resources currently available on the subject of Gestalt psychology and visual perception. To help you appreciate how you can apply Gestalt psychology to web design, we have provided many different examples from existing designs. These draw attention to the exact qualities, quirks, and features of visual perception. Moreover, they discuss how these have been accommodated and, on several occasions, exploited to support either the user’s intentions or those of the designer or client.

The application of Gestalt thinking to design provides us with insights and new ways of approaching problems and challenges. By cementing in our minds the many ways we organize visual information, we can improve our designs for all users.